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Why Prime?

Owning a small business can be incredibly rewarding. That’s why you started yours. But it can also be challenging when cash management takes the necessary time away from running your business and when accessing capital for your business is a slow and challenging process.

 

That's where Prime comes in. We started Prime Capital with two things in mind. First, to provide small businesses like yours access to capital when you need it, so you don’t have to worry about making payroll or investing in growth. Second, to serve small business owners with speed, simplicity, and transparency - no long waits, paperwork, or hidden fees which happen with other financial institutions. Running a business is challenging, But here at Prime Capital, we turn that challenge into a success.

 

Prime Capital is based in New York, New York, and backed by leading venture capital firms and private investors. With over 20 years of combined industry experience, we can assure you are in good hands.

 

These are some of the most common ways that customers have taken advantage of their funding:

 

  • Increase Cash Flow

  • Pay Expenses

  • Payroll

  • Purchase Inventory

  • Hire Additional Employees

  • Upgrade Equipment

  • Renovations/Refurbishments

  • Marketing

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